National Environment Sector Communications Strategy 2022-2026

NATIONAL ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2022 – 2026 MINISTRY OF NATURAL RESOURCES AND ENVIRONMENT“WORKING WITH YOU FOR A SUSTAINABLE & RESILIENT SAMOA” NATIONAL ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2022 – 2026 “WORKING WITH YOU FOR A SUSTAINABLE & RESILIENT SAMOA” CONTENTS List of acronyms 6 1. context 8 1.1 Sector Overview 9 1.2 Current Situation 11 1.3 Challenges and Opportunities 12 1.4 Inclusive communications, gender and vulnerable groups 13 2. introduction 14 2.1 Purpose of the Strategy 15 2.2 Defining Communication and Key Elements 16 2.3 Scope of the Strategy 16 2.4 Expected Results and Outcomes 16 3. Target Audience, Communication Channels and Tools 18 4. Sector Communications Strategy 26 5. Guiding principles 30 6. Implementation Plan & Resourcing Requirements 32 7. Monitoring, Evaluation and Reporting 38 ABS Access to Benefit Sharing CBS Capacity Building Section CI Conservation International CSD Corporate Services Division CSO Civil Society Organisation DKIF Data, Knowledge and Information Facility DEC Division of Environment and Conservation ESCD Environment Sector Coordination Division FESA Fire and Emergency Services Authority GEF Global Environment Facility ISP Internet Service Provider ITD Information and Technology Division MAF Ministry of Agriculture and Fisheries MCIL Ministry of Commerce, Industry and Labour MCIT Ministry of Communications and Information Technology MESC Ministry of Education, Sports and Culture MFAT Ministry of Foreign Affairs and Trade MNRE Ministry of Natural Resources and Environment MOF Ministry of Finance MOH Ministry of Health MOPP Ministry of Police and Prisons MWCSD Ministry of Women, Community and Social Development NESP National Environment Sector Plan NESSC National Environment Sector Steering Committee NGO Non-Governmental Organisation LIST OF ACRONYMS 6 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 NOLA Nuanua o le Alofa NUS National University of Samoa PSC Public Service Commission PWD People with Disability PPP Public Private Partnership SDS Strategy for the Development of Samoa SOP Standard Operating Procedure SQA Samoa Qualifications Authority SPREP Secretariat of the Pacific Regional Environment Programme SUNGO Samoa Umbrella for Non-Governmental Organisations SWOT Strengths, Weaknesses, Opportunities and Threats UNDP United Nations Development Programme UNEP United Nations Environment Programme 7 1. CONTEXT 8 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 1.CONTEXT 91. CONTEXT 1.1 SECTOR OVERVIEW The Environment Sector is one of 14 Sectors established by the Government of Samoa to coordinate the implementation of its national development agenda. The sector is responsible for coordinating efforts towards the realisation of Key Outcomes 13 and 14 on “enhanced environmental sustainability and climate and disaster resilience” in the Strategy for the Development of Samoa (SDS). These efforts are defined in the National Environment Sector Plan (NESP) 2017 – 2021 under four key thematic areas involving natural resources and environment, built environment, climate change and disaster risk management, and environmental governance (see Figure 1). The Ministry of Natural Resources and Environment (MNRE), as the lead implementing agency of the sector, is responsible for coordinating the planning, development, implementation, monitoring and reporting of the NESP, under the guidance of the National Environment Sector Steering Committee (NESSC). The NESSC comprises more than 30 members including 19 government agencies, Samoa’s Chamber of Commerce, Samoa Umbrella for Non-Governmental Organisations (SUNGO), the National University of Samoa (NUS), the University of the South Pacific (USP) and the sector’s regional and international partners being the Secretariat of the Pacific Regional Environment Programme (SPREP), United Nations Environment Programme (UNEP), United Nations Development Programme (UNDP) and Conservational International (CI). NATURAL RESOURCES BUILT ENVIRONMENT GOVERNANCE 4.1 Sector governance and cross‐sectoral coordination strengthened 4.- E�ective enabling environment 2.- More Sustainable and Resilient Built Environment 1.- Sustainable Management and Development of Natural Resources and Environment Improved 1.1 Sustainable management and develo- pment of water resources improved 1.2 Sustainable management and development of forests improved 1.3a Sustainable management and development of lands improved 1.3b Spatial information and technical services to support sustainable land developments improved 1.4 Protection and conservation of terres- trial biological diversity strengthened 1.5 Sustainable management and development of oceans improved 2.1 Sustainable management of solid waste improved 2.2 Sound management of chemicals and hazardous waste improved 2.3 Management of wastewater improved 2.4 Low carbon developments through energy e�ciency and renewable energy improved 2.5 Sustainable development planning and environmental monitoring improved 3.- Climate Change and Disaster Risk Management mainstreamed in all sectors CLIMATE CHANGE AND DISASTERS 3.1 Integration of climate change across all sectors improved 3.2 Public leadership, coordination, development and implementation of activities for disaster risk manage- ment improved 3.3 Meteorological, atmospheric and geo‐scienti�c information and data improved NATIONAL ENVIRONMENT SECTOR PLAN 2017-2021 STRATEGIC FRAMEWORK MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES “WORKING WITH YOU FOR A SUSTAINABLE AND RESILIENT SAMOA" 10 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 NATURAL RESOURCES BUILT ENVIRONMENT GOVERNANCE 4.1 Sector governance and cross‐sectoral coordination strengthened 4.- E�ective enabling environment 2.- More Sustainable and Resilient Built Environment 1.- Sustainable Management and Development of Natural Resources and Environment Improved 1.1 Sustainable management and develo- pment of water resources improved 1.2 Sustainable management and development of forests improved 1.3a Sustainable management and development of lands improved 1.3b Spatial information and technical services to support sustainable land developments improved 1.4 Protection and conservation of terres- trial biological diversity strengthened 1.5 Sustainable management and development of oceans improved 2.1 Sustainable management of solid waste improved 2.2 Sound management of chemicals and hazardous waste improved 2.3 Management of wastewater improved 2.4 Low carbon developments through energy e�ciency and renewable energy improved 2.5 Sustainable development planning and environmental monitoring improved 3.- Climate Change and Disaster Risk Management mainstreamed in all sectors CLIMATE CHANGE AND DISASTERS 3.1 Integration of climate change across all sectors improved 3.2 Public leadership, coordination, development and implementation of activities for disaster risk manage- ment improved 3.3 Meteorological, atmospheric and geo‐scienti�c information and data improved NATIONAL ENVIRONMENT SECTOR PLAN 2017-2021 STRATEGIC FRAMEWORK MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES “WORKING WITH YOU FOR A SUSTAINABLE AND RESILIENT SAMOA" 1.2 CURRENT SITUATION There is no overarching framework in place to coordinate, manage and guide communication efforts within the MNRE and across the sector. Projects have traditionally provided the resources towards short-term communication capacities. From experience, the impact of project-funded and oriented investments has largely been localised, minimal and unsustainable. The piecemeal manner in which past efforts have been implemented resulted in fragmented and ad hoc communication strategies, information silos, and inconsistent messages. With the absence of communication standards and protocols, there are no formal rules to govern communication processes, access and dissemination of environmental information. Additionally, there is no focal point or division with a clear mandate to coordinate, centralise and manage the communication needs of MNRE. At present, the Corporate Services Division (CSD) of MNRE through its Capacity Building Section (CBS) is partially responsible for environment related awareness and educational programmes. The role of CBS has evolved since it was established under the Division of Environment and Conservation (DEC) to be responsible for environmental awareness and educational programs. Restructuring of MNRE saw the transfer of CBS to CSD and the expansion of its role to include promotional and awareness programmes. The execution of this role is constrained by the lack of staff and resources. The Environment Sector Coordination Division (ESCD), established in 2014, is responsible for sector-wide communications in relation to the planning and development, implementation, monitoring and reporting of the National Environment Sector Plan. Of central importance to the robustness of governance arrangements for the sector is the effectiveness and efficiency of its communication platforms, systems and processes to support improvements in information and knowledge management. The ICT division is responsible for managing the recently established Data, Knowledge and Information Facility (DKIF) aimed at centralising data and information management. Prior to the DKIF, a complete IT Audit was conducted in 2015 to assess the capacity of MNRE to manage its information assets such as databases, documents, policies and procedures. A key recommendation from that audit urged MNRE to develop an IT Strategy to strengthen the IT structure, infrastructure and systems. ◀ Figure 1: The NESP Strategic Framework. The sector covers a diverse range of implementing agencies whose roles and responsibilities contribute to the achievement of key outcomes 13 and 14. Implementing agencies include public sector agencies, state-owned enterprises, private sector enterprises, academic institutions and civil society groups. Sector engagement with implementing agencies and development partners are facilitated through quarterly NESSC meetings and bilaterally through project planning, development, implementation and monitoring. There are no separate coordination mechanisms for sector engagement other than the NESSC. Existing coordination mechanisms are used to facilitate monitoring and reporting through MOF planning and budgeting processes, regional and international reporting under various multilateral environmental agreements as well as project technical meetings. 111. CONTEXT 1.3 CHALLENGES AND OPPORTUNITIES Despite a strong media presence and increased number of publications produced over the years, a number of key challenges exist for MNRE and the sector. There is a need for MNRE to improve its internal and external communications. This requires clarity of communication roles and responsibilities, effective removal of communication bottlenecks constraining access to timely and accurate information, and consistency of environmental messages. Opportunities exist to augment MNRE’s capacity to develop and disseminate effective communication products, upgrade information and communication technology, develop communication standard operating practices and guidelines, build stronger networks and collaborative partnerships, and increase access to crucial environmental information. Additionally, there is also an opportunity for MNRE and the sector to be more inclusive in its communication approach by prioritising the use of the local language, mainstreaming gender and ensuring responsiveness of communication tools to persons with disabilities and most vulnerable groups. Results of the Sector Stakeholder SWOT Analysis are presented in Table 1. STRENGTHS • Website is regularly updated • Strong media presence • Produces high quality publications • Organises stakeholder meetings • Key source of funding opportunities • Responsible for many development projects • Works with a wide range of communities, development partners and agencies WEAKNESSES • Internal and external communications • Lack of a communication focal point makes it difficult for stakeholders to access information in a timely manner • Lack of / delayed response to queries • Lack of commitment to providing timely and reliable information • Information available is out-dated • Lack of understanding about the roles and responsibilities of staff members • Lack of communication materials means stakeholders do not fully understand the work of MNRE, diminishing its capacity to leverage support from its partners • Environmental messages largely project-driven which expire at the end of projects resulting in a failure to build long-term awareness campaigns • Lack of communication standards and guidelines e.g. branding guidelines 12 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 STRENGTHS • Website is regularly updated • Strong media presence • Produces high quality publications • Organises stakeholder meetings • Key source of funding opportunities • Responsible for many development projects • Works with a wide range of communities, development partners and agencies WEAKNESSES • Internal and external communications • Lack of a communication focal point makes it difficult for stakeholders to access information in a timely manner • Lack of / delayed response to queries • Lack of commitment to providing timely and reliable information • Information available is out-dated • Lack of understanding about the roles and responsibilities of staff members • Lack of communication materials means stakeholders do not fully understand the work of MNRE, diminishing its capacity to leverage support from its partners • Environmental messages largely project-driven which expire at the end of projects resulting in a failure to build long-term awareness campaigns • Lack of communication standards and guidelines e.g. branding guidelines OPPORTUNITIES • Produce and disseminate more communication products • Update ICT technology (such as the website) • More inclusive communication strategies (language translation, gender and persons with disabilities) • Develop branding strategy / system • Develop more SDG focussed communications • Establish a Communications Unit with a designated focal point for sector and internal stakeholders. • Increase awareness to address issues, concerns and conflict resolutions • Increase information sharing with stakeholders • Use practical communications tools such as a monthly newsletter for sector stakeholders including the public • Stronger networking and collaboration • Improved quality relationships • Increased access to information THREATS • Use of unreliable and unofficial sources of information • High turnover of personnel at MNRE • Competing priorities amongst key stakeholders is a threat to the convening capacity and joint results expected from a strong joint sector strategy 1.4 INCLUSIVE COMMUNICATIONS, GENDER AND VULNERABLE GROUPS Tailoring communication materials to meet the different needs of women and men, the elderly, persons living with disability (PWD) and youth is crucial. Measures are in place to mainstream gender and PWD considerations in disaster risk management and climate change policy and planning. The implementation of the Sector Communications Strategy aims to strengthen inclusive communications by increasing the design, production and dissemination of gender and PWD sensitive materials in the Samoan and English languages. The involvement of the Ministry of Women, Community and Social Development (MWCSD), with the mandate to enhance women’s empowerment, gender equality and social inclusion and non-governmental organisations (NGOs), such as Nuanua o le Alofa (NOLA), is crucial. Appropriate gender and social inclusion capacity building programmes targeting sector implementing agencies will strengthen inclusive communications. 131. CONTEXT 2. INTRODUCTION 14 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 2.INTRODUCTION Effective communication strategies, systems and processes are critical to enhanced environmental sustainability, climate and disaster resilience. The ability to communicate effectively and efficiently at the individual and organisational level is essential for the delivery of programmes, projects and services. Implementation of the strategy will strengthen genuine and durable partnerships that are critical to realising national development goals, in particular, key outcomes 13 and 14 under the environment sector. This strategy builds on existing communication efforts, best practices and lessons learned from key existing projects, namely the IWRM R2R, EWACC, SMSMCL, IMPRESS and GCF projects . 2.1 PURPOSE OF THE STRATEGY The main purpose of the strategy is to provide an overarching five-year communications framework for a more cohesive and coordinated platform to strengthen communications and knowledge management across the sector. The goal is to get the right information to the right people at the right time while fostering positive organisational, behavioural and environmental change. The strategy has been developed through an extensive consultative process involving the following methodologies: • A desktop review of existing sector-related communication strategies; • Individual consultations with technical focal points under MNRE; • Stakeholder workshops targeting key implementing focal points within government, the private sector, non- governmental organisations and communities through existing community engagement programmes; • A SWOT Analysis to identify communication strengths, weaknesses, opportunities and threats; • A Knowledge, Attitude and Practise (KAP) survey targeting sector stakeholders; and • Sector Validation workshops to finalise the communication strategic framework 2. INTRODUCTION 152.INTRODUCTION 16 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 2.2 DEFINING COMMUNICATION AND KEY ELEMENTS Communication is defined as the activity of conveying and receiving of data and information using official communication channels via email, letter, telephone, radio, television, website and social media. It is the meaningful exchange of information between two or more people within one or more organisations including village communities. There are three main types of communication recognised in this strategy – verbal, non-verbal and visual communication. Core communication elements identified in this strategy include: • Communication materials and products; • Communication tools and channels; • Communication standards, procedures and workflows including protocols; • Communication technology and systems; • Data and Knowledge Management including traditional environmental knowledge; • Advocacy and awareness campaigns; and • Inclusive communication, engagement, coordination and partnerships. 2.3 SCOPE OF THE STRATEGY The strategy encompasses sector-related communications within MNRE and externally to its sector stakeholders and partners. The communication ecosystem is shown in Figure 2. 2.4 EXPECTED RESULTS AND OUTCOMES Implementation of the strategy will produce the following results: • Strengthened communications and knowledge management; • Improved quality of publications, communication products, services and awareness; • Increased access to updated information for improved decision-making; • Improved reporting capacities at all levels; • Effective communication standards and operating procedures ; • Increased awareness of sector-wide programmes, projects, events and functions; • Enhanced local community engagement processes; • Clarity of communication needs, roles and responsibilities; • Improved consistency of branded messages; • New communications unit established and operational; • Improved media engagement and relations; and • Improved stakeholder engagement. I M PA C T COMMUNICATION ECOSYSTEM/FRAMEWORK MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES W EB & S O C IA L M ED IA | C O M MUNIC ATIO N MATERIALS | SPECIALISED TOOLS | KNOWLEDGE MANAGEMENT | ADVO CA CY & C A M PA IG N S W eb si te ( ht tp s: // w w w .m nr e. go v.w s) Fa ce b o o k (@ sa m oa .m nr e) Public at ions, Artic les, V ideos, B anners, Bro ch ures, Infographics, F actsh eets, Mer ch an disin g, P oste rs, Photos Google Calendar, Polls/Survey, intero�ce communication tools (web conferencing, screen & file sharing, instant messaging and collaborative work management) ReportsIndicatorsData Management M N R E level cam p aig ns, Sectorial C am p aig n (S am o a C A R E S ) Special Events COMMUNICATION DISSEMINATION ENGAGEMENT Figure2: Communication/Ecosystem Framework ▶ 172.INTRODUCTION I M PA C T COMMUNICATION ECOSYSTEM/FRAMEWORK MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES W EB & S O C IA L M ED IA | C O M MUNIC ATIO N MATERIALS | SPECIALISED TOOLS | KNOWLEDGE MANAGEMENT | ADVO CA CY & C A M PA IG N S W eb si te ( ht tp s: // w w w .m nr e. go v.w s) Fa ce b o o k (@ sa m oa .m nr e) Public at ions, Artic les, V ideos, B anners, Bro ch ures, Infographics, F actsh eets, Mer ch an disin g, P oste rs, Photos Google Calendar, Polls/Survey, intero�ce communication tools (web conferencing, screen & file sharing, instant messaging and collaborative work management) ReportsIndicatorsData Management M N R E level cam p aig ns, Sectorial C am p aig n (S am o a C A R E S ) Special Events COMMUNICATION DISSEMINATION ENGAGEMENT 3. TARGET AUDIENCE, COMMUNICATION CHANNELS AND TOOLS 18 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 3. TARGET AUDIENCE, COMMUNICATION CHANNELS AND TOOLS This section identifies the different roles of each target audience as well as the communications tools and channels to reach them. Each target audience is unique and requires various channels and tools to fully engage with them in order to function effectively within the NESP. POLITICIANS MINISTRY OF NATURAL RESOURCES AND ENVIRONMENT (MNRE) GENERAL PUBLIC/ BENEFICIARIES: Roles and Communication Needs: Politicians are the authority figures of the nation and act as the key decision makers and lawmakers. They decide how the nation’s resources will be most efficiently allocated to provide the best possible outcome. Their work is guided by the goal of an improved life for all citizens through economic growth, a healthier physical environment, and improved social wellbeing. Their decision-making depends heavily on official, valid, reliable and detailed information. Roles and Communication Needs: Guided by the vision “Improved quality of life for all Samoans that is premised on sustainable devel- opment and management of the country’s natural resources and environment”, MNRE’s various divisions work closely with com- munities and stakeholders to gov- ern human interactions with all aspects of Samoa’s environment. As the key implementing agency of the NESP, MNRE’s communi- cation needs include information and capacity building activities that will assist their personnel in the implementation of their work and to better contribute to sup- porting the implementation of the National Environment Sector Communications and Knowledge Management Strategy. Roles and Communication Needs: This target audience is of upmost importance because many proj- ects and activities aim to improve livelihoods by promoting sustain- able development. This category includes all citizens of Samoa. Public opinion is an important part of decision-making and this makes public satisfaction crucial in the success of the NESP. This target audience has the right to information on how the work of the Environment Sector is benefi- cial to them, their physical envi- ronment, the economy, and their social wellbeing. Communication Channels and Tools: Press releases, conferences, public events, newsletters, an- nual reports. Communication Channels and Tools: Capacity building activities, newsletters, communication materials (leaflets, brochures, factsheets, etc.), campaigns, coordination of meetings and dialogues, conferences, pub- lic events, training, webinars, websites, social media, annual reports, and internal commu- nications. Communication Channels and Tools Campaigns, newspapers, TV/ra- dio, social media, websites, vil- lage consultations. 193. TARGET AUDIENCE, COMMUNICATION CHANNELS AND TOOLS 20 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 NON-GOVERNMENT ORGANISATIONS DONORS AND DEVELOPMENT PARTNERSPRIVATE SECTOR ACADEMIA Roles and Communication Needs: Acts as the interface between government and local communi- ties in planning, supporting and implementing assistance. Simi- lar to Community Based Grant Schemes, this target audience requires information on project plans, progress achievements, good practices, lessons learnt, and community investment op- portunities – as well as gaps and basic environmental concepts, information and courses. Roles and Communication Needs: Provides funding for project implementation to achieve the NESP strategic goals. This target audience requires visibility and information about the Environ- ment Sector as well as project reports, project successes, les- sons learnt, and good practices. Roles and Communication Needs: Samoa Chamber of Commerce is the umbrella organisation for the business community and represents the Private Sector interests in sector plan- ning and developments. It also works closely with the sectors to promote opportunities for Public-Private Partnerships (PPP). Furthermore, they are the key source for resource procurement within the envi- ronmental sector. This target audience requires information about sector plans and oppor- tunities to promote Public and Private Partnerships. Roles and Communication Needs: Provides qualifications and skills through primary, secondary and tertiary level programmes. Furthermore, this target audience works to fulfill their academic curriculum requirements which contribute to the up-scaling of the nation’s educational level. The communication needs within this target audience include education material, user-friendly environmental information, and access to technical support. Communication Channels and Tools: Newsletters, communication materials, campaigns, annual reports, press releases, email updates, conferences, public events, face-to-face meet- ings, websites, social media and media training Communication Channels and Tools: Press releases, conferences, public events, face-to-face meetings, websites, social me- dia, newsletters, promotional materials, annual reports. Communication Channels and Tools: PPP Initiatives, campaigns, newsletters and public events/conferences, social media. Communication Channels and Tools: Campaigns, newsletters, press releases, public events, confer- ences, email updates, websites, progress reports, social media posts, media training, social media. 213. TARGET AUDIENCE, COMMUNICATION CHANNELS AND TOOLS MEDIA VULNERABLE GROUPS: COMMUNITY-BASED GRANT SCHEMES GOVERNMENT MINISTRIES AND PUBLIC BODIES Roles and Communication Needs: Expands awareness of the sector and provides timely updates to the public. Communication needs include information about the Environmental Sector and how it affects the people of Samoa. Media also require access to key stakeholders for interviews and workshops on effective environmental reporting. Roles and Communication Needs: Vulnerable groups play a role in decision-making. This target au- dience needs to be well-informed about the benefits of sustainable development and how they can best contribute. The means of in- formation dissemination used by members of vulnerable groups may sometimes be tailored for special needs (e.g. Braille, sign language, etc.). Roles and Communication Needs: Provides funding opportuni- ties to engage local communi- ties and strengthen leadership of CSOs in realising the NESP through community-based ini- tiatives. Also provides monitor- ing and evaluation reporting for learning and best practices. Communication needs include information on project plans, progress achievements, good practices, lessons learnt, and community investment oppor- tunities. Roles and Communication Needs: Work to govern parameters for everyday activities of citizens, create and enforce national policies and laws, and work towards prosperity with regards to the nation’s economic, social and environmental development. In order for these functions to work, there is a need for valid, reliable and detailed information regarding all matters of the state. Communication Channels and Tools: Workshops on environment re- porting, site visits, social me- dia, websites, mobile applica- tions (e.g. weather apps), daily weather bulletins Communication Channels and Tools: Specialised equipment and tools, skilled interpreters, social media posts, websites, TV/ radio. Communication Channels and Tools: Newsletters, communication materials (leaflets, brochures, factsheet, etc.), campaigns, coordination of meetings and dialogues, conferences, public events, training, webinars, web- sites, social media, annual re- ports, and internal communica- tions. Communication Channels and Tools: Newsletters, communication materials (leaflets, brochures, factsheet, etc.), campaigns, coordination of meetings and dialogues, conferences, pub- lic events, training, webinars, websites, social media, annu- al reports, and internal com- munications. GOVERNMENT MINISTRIES MAF Sustainable Agriculture Sustainable Fisheries MCIL Industries & Production Green Jobs MCIT Disaster Risk Management E-Waste MESC Curriculum Advocacy MFAT International Negotiations Trade MEA’s Governance MNRE Climate & Disaster Resilience Sustainable Built Environment Environment & Natural Resources Governance MOF Energy Sector/Public Finance Management/Climate Resilience Coordination/Sector Planning MOH Environmental Health, Health Surveillance/Healthcare Waste MPE Governance Public Private Partnerships MPMC Cabinet Governance MWCSD Community Resilience Gender & Disability Community Governance Green Jobs MWTI National Building Code Infrastructure OAG Governance Procurement & Contract POLICE Law Enforcement PSC Human Resource Development Governance PUBLIC BODIES EPC Renewable Energy FESA Disaster Management LTA Transport SBS Environmental Statistics National Census SROS Research Renewable Energy STA Resilient Built Environment Sustainable Tourism STEC Renewable Energy NON-GOVERNMENTAL ORGANISATIONS ADRA Climate & Disaster Resilience METI Environment & Natural Resources Advocacy OLSSI Environment & Natural Resources Advocacy SCS Environment & Natural Resources Research SRC Climate & Disaster Resilience Water & Sanitation SUNGO Governance Advocacy ACADEMIC INSTITUTIONS NUS Research USP Research COMMUNITY BASED GRANTS SCHEMES CSSP CSO Small Grants Scheme SGP Small Grants Scheme PRIVATE SECTOR COC Public Private Partnerships Outsource NATIONAL ENVIRONMENT SECTOR PLAN 2017-2021 MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES INSTITUTIONAL FRAMEWORK “WORKING WITH YOU FOR A SUSTAINABLE AND RESILIENT SAMOA" RESEARCHERS: CONSULTANTS: Roles and Communication Needs: Conduct research to identify and support national development priorities, identify and fill infor- mation gaps, and for research interest. This includes academic research (tertiary qualifications), scientific research, bio-pros- pecting and Access and Benefit Sharing (ABS). Communication needs of researchers are for valid and reliable data, access to natural resources to conduct studies, and information on local policies and procedures. Roles and Communication Needs: Offer advice and expertise to organisations and government bodies to help improve perfor- mance in terms of operations, management, structures and strategy. Their counsel is used to help attain goals and solve prob- lems faced by their employers. In order for this target audience to succeed in their roles, they re- quire extensive information on the projects they will be work- ing on, the outcomes they are expected to provide, and docu- mentation of past projects for lessons learnt and best practices in moving forward. Communication Channels and Tools: Consultations, official archives, annual reports, spatial infor- mation, one-on-one meetings, conferences, websites, ABS documentation (e.g. Bio-cultur- al Community Protocol, Tradi- tional Knowledge Guidelines), e-mail circulation. Communication Channels and Tools: Face-to-face meetings, emails, database platforms, communi- cation materials, conferences, webinars, websites, social media, information hubs, newsletters, archives. 22 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 Figure3: National Environment Sector Plan ▶ GOVERNMENT MINISTRIES MAF Sustainable Agriculture Sustainable Fisheries MCIL Industries & Production Green Jobs MCIT Disaster Risk Management E-Waste MESC Curriculum Advocacy MFAT International Negotiations Trade MEA’s Governance MNRE Climate & Disaster Resilience Sustainable Built Environment Environment & Natural Resources Governance MOF Energy Sector/Public Finance Management/Climate Resilience Coordination/Sector Planning MOH Environmental Health, Health Surveillance/Healthcare Waste MPE Governance Public Private Partnerships MPMC Cabinet Governance MWCSD Community Resilience Gender & Disability Community Governance Green Jobs MWTI National Building Code Infrastructure OAG Governance Procurement & Contract POLICE Law Enforcement PSC Human Resource Development Governance PUBLIC BODIES EPC Renewable Energy FESA Disaster Management LTA Transport SBS Environmental Statistics National Census SROS Research Renewable Energy STA Resilient Built Environment Sustainable Tourism STEC Renewable Energy NON-GOVERNMENTAL ORGANISATIONS ADRA Climate & Disaster Resilience METI Environment & Natural Resources Advocacy OLSSI Environment & Natural Resources Advocacy SCS Environment & Natural Resources Research SRC Climate & Disaster Resilience Water & Sanitation SUNGO Governance Advocacy ACADEMIC INSTITUTIONS NUS Research USP Research COMMUNITY BASED GRANTS SCHEMES CSSP CSO Small Grants Scheme SGP Small Grants Scheme PRIVATE SECTOR COC Public Private Partnerships Outsource NATIONAL ENVIRONMENT SECTOR PLAN 2017-2021 MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES INSTITUTIONAL FRAMEWORK “WORKING WITH YOU FOR A SUSTAINABLE AND RESILIENT SAMOA" 4. SECTOR COMMUNICATIONS STRATEGY 24 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 4.SECTOR COMMUNICATIONS STRATEGY 4. SECTOR COMMUNICATIONS STRATEGY 254. SECTOR COMMUNICATIONS STRATEGY The Sector Communications Strategy consists of three key objectives and 28 actions to be implemented over five years. The objectives are to (1) build the communications capacity of MNRE; (2) improve the quality of environment awareness programmes and campaigns; and (3) strengthen sector-wide communication and coordination. Objective 1: Strengthen the communication and knowledge management capacity of MNRE through the development and implementation of relevant policies and institutional arrangements to support and sustain capacity development. 1.1 Establish a well-resourced communications focal point under MNRE with a clear structure, roles and responsibilities; 1.2 Develop a Data Use Policy; 1.3 Develop an Information Technology Strategy; 1.4 Develop publications policy and procedures; 1.5 Establish a Communications taskforce; 1.6 Upgrade information and communication technology and systems; 1.7 Develop branding guidelines; 1.8 Develop Standard Operating Procedures (SOP) to guide communication processes for normal operations and emergency situations in line with national disaster communication protocols; 1.9 Undertake regular stakeholder communication and information needs assessments and evaluations; 1.10Undertake communication and KM training; and 1.11 Install, configure and update back-up communication and information systems.SECTOR COMMUNICATIONS STRATEGY 26 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 Objective 2: Improve and sustain the effectiveness of MNRE’s advocacy role through its environmental awareness campaigns and outreach initiatives 2.1 Implement communication branding guidelines; 2.2 Implement communications SOP; 2.3 Develop user-friendly and inclusive communication designs and prints of materials, products, platforms and profiles; 2.4 Establish and sustain stronger communication and environmental reporting networks and training with the media; 2.5 Establish an environment resource centre with links to existing online resource centres and archives; 2.6 Explore and develop innovative and creative communication platforms, approaches and methods to increase access and dissemination of environmental data and information; 2.7 Ensure the validity, reliability, accuracy, simplicity and consistency of data and information disseminated; 2.8 Promote environmental messages through public figures / champions; 2.9 Evaluate impact of environmental awareness platforms, outreach programmes and communication products, materials and platforms. 274. SECTOR COMMUNICATIONS STRATEGY Objective 3: Strengthen sector-wide communication and coordination 3.1 Communication Taskforce to manage the coordination including approval of awareness campaigns and products (as per TOR); 3.2 Create an annual national environment calendar of events; 3.3 Coordinate and implement national environmental awareness and outreach campaigns, programmes e.g., the National Environment Week; 3.4 Promote cost-effective and user-friendly communication platforms (i.e. Zoom, Skype, MS Teams, etc.); 3.5 Strengthen partnerships and engagement on communications and knowledge management initiatives with relevant stakeholders at all levels; 3.6 Promote communication best practices in line with principles of transparency and accountability; 3.7 Promote the integration of traditional environmental knowledge; and 3.8 Encourage and promote the sharing of lessons learned. 5. GUIDING PRINCIPLES 28 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 5.GUIDING PRINCIPLES 5. GUIDING PRINCIPLES 295. IMPLEMENTATION PLAN & RESOURCING REQUIREMENTS Communications: • are governed by values of respect for others - vatapuia, integrity and honesty. • are inclusive and meet the needs of all stakeholders including vulnerable groups, people with disability, women, children and elderly. • are based on facts, updated and verified. • are open, timely and consistent. • promote traditional environmental knowledge. • promote knowledge sharing and learning. GUIDING PRINCIPLES 6. IMPLEMENTATION PLAN & RESOURCING REQUIREMENTS 30 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 6. IMPLEMENTATION PLAN & RESOURCING REQUIREMENTS 6. IMPLEMENTATION PLAN & RESOURCING REQUIREMENTS 316. IMPLEMENTATION PLAN & RESOURCING REQUIREMENTS The strategy identifies 28 actions to achieve three key outcomes from 2022 to 2026. The following implementation plan outlines the activities, the proposed timeframe and budget and implementing agencies. Total resourcing needs required for implementation of the strategy is SAT$4,295,000.00.IMPLEMENTATION PLAN & RESOURCING REQUIREMENTS OBJECTIVE 1 Strengthen the communication and knowledge management capacity of MNRE through the development and implementation of relevant policies and institutional arrangements to support and sustain capacity development. Year of Implementation Budget Responsibility Activities Year 1 FY2021/22 Year 2 FY2022/23 Year 3 FY2023/24 Year 4 FY2024/25 Year 5 FY2025/26 1.1 Establish a well-resourced communications focal point under MNRE with a clear structure, roles and responsibilities 1,100,000 MNRE, PSC, MOF 1.2 Develop Data Use Policy 30,000 MNRE 1.3 Develop an Information Technology Strategy 50,000 MNRE, MCIT 1.4 Develop publications policy and procedures 30,000 MNRE, NUS, SPREP 1.5 Establish a Communications taskforce 10,000 MNRE 1.6 Upgrade information and communication technology and systems 150,000 MNRE, MOF, SPREP, MCIT, ISPs 1.7 Develop branding guidelines 30,000 MNRE, MCIL 1.8 Develop Standard Operating Procedures (SOP) for communication processes for normal operations and emergency situations in line with national disaster communication protocols 30,000 MNRE, MCIT, FESA, MOPP, ISPs 1.9 Undertake regular stakeholder communication and information needs assessments and evaluations 30,000 MNRE 1.10 Undertake communication and KM trainings 30,000 MNRE, PSC, NUS, SQA, SPREP 1.11 Install, Configure and Update back-up communication and information systems 150,000 MNRE, MOF SUB-TOTAL $1,640,000.00 336. IMPLEMENTATION PLAN & RESOURCING REQUIREMENTS OBJECTIVE 2 Improve and sustain the effectiveness of MNRE’s advocacy role through its environmental awareness campaigns and outreach initiatives Year of Implementation Budget Responsibility Activities Year 1 FY2021/22 Year 2 FY2022/23 Year 3 FY2023/24 Year 4 FY2024/25 Year 5 FY2025/26 2.1 Implement communication branding guidelines 200,000 MNRE, GEF/ UNDP, SPREP 2.2 Implement communications SOP 100,000 MNRE, UNDP, SPREP, CI, 2.3 Develop user-friendly and inclusive communication designs and prints of materials, products, platforms and profiles 100,000 MNRE, MOF, MWCSD, NOLA 2.4 Establish and sustain stronger communication and environmental reporting networks and training with the media 40,000 MNRE, Media 2.5 Establish an environment resource centre with links to existing online resources and archives 500,000 MNRE, MOF, MESC, NUS, USP 2.6 Explore and develop innovative and creative communication platforms, approaches and methods to accessing and disseminating environmental information 50,000 MNRE, MOF, MCIT 2.7 Ensure the validity, reliability, accuracy, simplicity and consistency of data and information disseminated 10,000 MNRE 2.8 Promote environmental messages through public figures / champions 30,000 MNRE 2.9 Evaluate impact of environmental outreach programmes and communication products, materials and platforms (include midterm and terminal evaluation) 100,000 MNRE SUB-TOTAL $1,130,000.00 Objective 3 Strengthen sector-wide communication and coordination Year of Implementation Budget Responsibility Activities Year 1 FY2021/22 Year 2 FY2022/23 Year 3 FY2023/24 Year 4 FY2024/25 Year 5 FY2025/26 3.1 Operationalise a Communications Taskforce Set up 25,000 MNRE 3.2 Develop and update annual national environment calendar of events 0 MNRE 3.3 Coordinate and implement national environmental awareness and outreach campaigns (National Environment Week) 1,200,000 MNRE & Sector Stakeholders 3.4 Strengthen partnerships and engagement on communications and knowledge management initiatives with relevant stakeholders at all levels 100,000 MNRE, Sector Stakeholders and Development Partners 3.5 Promote communication best practices in line with principles of transparency and accountability 50,000 MNRE 3.6 Promote the integration of traditional environmental knowledge 100,000 MNRE, MESC, NUS 3.7 Encourage and promote the sharing of lessons learned 50,000 MNRE, Sector Stakeholders & Partners SUB-TOTAL $1,525,000.00 7. MONITORING, EVALUATION AND REPORTING 36 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 7. MONITORING, EVALUATION AND REPORTING 7. MONITORING, EVALUATION AND REPORTING 377. MONITORING, EVALUATION AND REPORTING The Monitoring and Evaluation Plan will track implementation of activities and the extent to which objectives of the strategy have been achieved annually until the end period. The M&E Plan will include: 1. Quarterly progress reports to the NESSC; 2. Annual review of the strategy as part of the NESP annual review process; 3. A mid-term review; and 4. An independent terminal evaluation. In the absence of a communications focal point to oversee the implementation of the strategy, this responsibility will be shared between the Corporate Services Division, the Information and Technology Division and the Environment Sector Coordination Division, until a focal point is appointed. MONITORING, EVALUATION AND REPORTING Outcome Indicator: Communication and knowledge management capacity strengthened Indicator (Outputs) Year of Implementation Means of VerificationYear 1 FY2021/22 Year 2 FY2022/23 Year 3 FY2023/24 Year 4 FY2024/25 Year 5 FY2025/26 Communications Focal Point established and operational PSC Approval; MNRE Annual Report; NESSC Report Communications Taskforce established and operational Minutes, Approved TOR Site visit reports Stakeholder communication and information needs assessments conducted MNRE Annual Report NESSC Report Data Use and Sharing Policy developed and in operation Data Use Policy, MNRE Annual Report, NESSC Report Publications Policy and Procedures developed and in operation Publications Policy and Procedures, MNRE Annual Report, NESSC Report SOPs developed and in operation Approved SOPs SOP Training materials and reports Branding Guidelines Developed and in operation Branding Guidelines, Branded materials, products Communication and Information Systems upgraded in Years 2 and 5 ICT Report, MNRE Annual Report, NESSC Report Regular systems back-up conducted ICT Audit Report Backup and Recovery Checklist Annual specialised Training of the Trainers on CKM conducted CKM Training Manuals CKM Training Reports 38 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 Outcome Indicator: Quality and effectiveness of public awareness, advocacy and outreach initiatives improved and sustained Indicator (Outputs) Year of Implementation Means of VerificationYear 1 FY2021/22 Year 2 FY2022/23 Year 3 FY2023/24 Year 4 FY2024/25 Year 5 FY2025/26 Branded communication mock-up designs developed Branded designs and printed materials User-friendly and inclusive communication materials, products and platforms developed and disseminated MNRE Annual Reports, NESSC Reports, website visitors, materials in braille, translated materials social media likes and follows Communication and environmental media network established and trainings conducted. 1 media training conducted annually Training reports, MNRE Annual reports Media coverage (newspapers/ video footages) New Resource Centre established and in operation. Archive and online information linked, updated. Set up Resource Centre space/ building, MNRE Annual Reports, NESSC Reports Innovative and creative communication platforms, approaches and methods explored, developed and disseminated MNRE Annual Reports, NESSC Reports Communication platforms in use Environmental messages using public figures / champions promoted and documented. MNRE Annual Reports, NESSC Reports Environmental outreach programmes and communication products, materials and platforms Survey/Evaluation Reports, MNRE Annual Reports, NESSC Reports 397. MONITORING, EVALUATION AND REPORTING Outcome Indicator: Communication and knowledge management capacity strengthened Indicator (Outputs) Year of Implementation Means of VerificationYear 1 FY2021/22 Year 2 FY2022/23 Year 3 FY2023/24 Year 4 FY2024/25 Year 5 FY2025/26 Annual National Environment calendar of events ready by June MNRE annual report Printed Copies of Calendar of Events Minimum of 5 National Environment Awareness Events conducted. Display booth set up Display booth ready Branded awareness / merchandise products, MNRE Annual Reports, NESSC Reports, Display booth 10,000 stakeholders participate every year MNRE Annual Report, Consultation Reports Partnership MOUs/LOA/MOA in place MNRE Annual Reports, MOUs/ LOAs/MOAs Number of trainings/workshops/meetings and awareness materials disseminated Training Reports, MNRE Annual Reports, NESSC Reports Accredited Environmental Awareness training developed MNRE Annual Reports, SQA Annual Reports, NESSC Reports, Training Reports TEK documented TEK awareness materials developed TEK publication available TEK Awareness materials disseminated Lessons Learned Documents and shared Action Plans developed ICT Audit Report MNRE Annual Reports, NESSC Reports 40 ENVIRONMENT SECTOR COMMUNICATIONS STRATEGY 2021 – 2026 “WORKING WITH YOU FOR A SUSTAINABLE & RESILIENT SAMOA”